ThatDigitalCopywriter.com.au

A website and social media content writer: Call 0411 273 107

 

Experience

In the late 90s, this Sydney copywriter, then a News Ltd cartoonist, entered the creative boot camp of Clemenger BBDO, Sydney. At the time, this was a great agency with strong local and international creative talent to learn from.

After cutting my teeth writing 30-sec TVCs for Pizza Hut, I went on to write copy for the cream of Australian business.

As a writer, every word, clause and phrase had to be written to perfection. With so many 'brand gate keepers' such as a creative director, client executive, marketing manager – let alone customers – perusing my work, I became adept at defining accurate and effective copy.

After three years it was time to look over the hill, I became a mid-weight writer at Grey Sydney, then Badjar Melbourne. Since then I have freelanced at scores of agencies in Australia and Singapore. Along the way, I became proficient in keyword and key phrasing insertion – attending courses at RMIT and ADMA.

I work either at the agency premises or remote from my Northern Beaches home. My rate is competitive, and I believe in providing value for the Queen’s coin.