A content marketing writer, with over 15 years of agency experience, I now freelance to digital agencies, crafting effective and engaging website copy.
Having worked with the highest profile brands in Australia, and some of the best people, I’ll make sure your client’s keyworded copy is king.
In the late 90s, this Sydney copywriter, then an ex News Ltd cartoonist, entered the creative boot camp of Clemenger ... (more)
Powerful stuff. They start wars. Stop arguments. Ignite love. Sell. Many years ago, a politician used the catch cry ... (more)
I write regular blog spots for HotelClub (one of the world's largest hotel booking sites), which is translated into 16 different languages ... (more)
The law of grammar:
I have a fascination with the ebb and flow of syntax, and the morphology that words present. as mentioned in ... (more)
How I work:
I’m often asked this by clients - usually at the end of our first meeting. Simply put, the agency wants to know ... (more)
Please check out some examples of recent website copy (more)
Talk to me about ... (more)